Conference Session: Cultivating A Strong Visual Identity-Presented By Candace Queen

Candace Queen will be presenting Cultivating A Strong Visual Identity at the 2015 Blogging While Brown Conference.

Here’s what you’ll learn in this session:
How can I make my blog instantly recognizable?
How do I develop a visual identity for my blog?

Session Description:
There’s more to your blog’s identity than just the logo. This workshop will provide a step-by-step guide to developing a visual identity for your blog. Whether you have a design background or are working with a designer this workshop will walk you through the process. Upon completion of this workshop you’ll be able to make informed decisions about the direction of your blog’s visual identity.

About Candace Queen:
Candace is an art director and visual designer based in Austin, TX. She currently operates a boutique branding and design consultancy, Harris Hall Brand Initiative, providing essential services to individual professionals, emerging businesses and cause-based organizations. Over the course of her career she’s worked for a range of clients including RadioShack, John Deere, Marshall’s, and  

In addition to her work in the design and advertising industry she’s also completing her M.A. in Advertising at the University of Texas at Austin. Her primary research focus revolves around multicultural marketing and branded content marketing.

Why Candace thinks you need to hear it live:
Bloggers can experience challenges with developing an instantly recognizable identity for their brand. A blogger without a design/advertising background may struggle with effectively communicating with a designer about what it is they need. This session will identify all the steps in creating a visual identity for a brand (research, graphic elements, typography etc.) and address the ways the visual identity translates on different platforms (social media, website, print). A live conference format is needed because the subject matter requires discussion and interaction to clearly express the components of the workshop.

Register for Blogging While Brown 2015 today so you can hear Candace Queen live!